Following the science

Gift givers often make critical errors in gift selection during the holiday season, according to a new research article in Current Directions in Psychological Science, a journal of the Association for Psychological Science. According to the authors we exchange gifts with the people we care about, in part, in an effort to make them happy and strengthen our relationships with them. It is certainly one reason why we share our Insider's Insights with our friends and colleagues. The authors also add that by considering how valuable gifts might be over the course of the recipient's ownership of them, rather than how much of a smile it might put on recipients' faces when they are opened, we can meet these goals and provide useful, well-received gifts.

In our current "12 Days of Niche-mas" campaign we are sharing our well-written and carefully constructed Insider's Insights from the last 12 months. We hope that they will serve you well and make you smile.